The Challenge: A regular advertiser on television and in newspaper, Logan was happy with their current advertising but wanted to expand their social media footprint. They had been posting regularly on Facebook, but wasn’t seeing as much interaction as they would like.
The Solution: CMG Ohio Media Consultants in TV and newspaper, along with a CMG Ohio Digital Specialist, developed a promotional contest that integrated digital advertising on CMG Ohio websites into branding already established in Logan’s newspaper and TV advertising.
Content-matched "pencil" ad
The Result: The results overwhelmed expectations. Logan’s Facebook fans increased from 79 to 489 in the first 3 weeks of the campaign – an increase of over 500%. In the second 3 weeks of a continued promotion, that fan base skyrocketed to nearly1,500 fans! Logans continues to leverage their cross-platform promotions and has an expanded base of clients to market services to.
We delivered results for Logan Services. We can deliver results for you. Contact us today.